Photo by Chris Everard
This photo has been sitting in my photo file for some time. With the intention of wrapping something that would capture this sleek but luxurious interior vibe. But then I noticed, someone beat me to it. I know you think I have forgotten all about gift wrapping haven't you? But I haven't, not at all and if you let me ramble on with the sights and sounds of what inspired me I can promise you this............more creativity ahead. It just works that way for me. Just in time too, we have a big gift wrapping season ahead.
Gift wrapping is all in the details and what this gift box shows is that there can be simple details layered into an elegant and understated form.............and I am crazy for the detail and execution of this product wrapping from Dammann Frères. Sometimes gift wrapping requires a bit of thinking outside the box so to speak and if you look carefully you will see some of the wrapping elements I have talked about before but something I doubt I would have conceived on my own.
No doubt Dammann Frères is working with some pretty remarkable design elements that add to it's sophisticated packaging and presentation. A blind-embossed and hot foil stamped logo label and a blind-embossed (which give the Dammann Frères logo it's raised look) and suble logo on black ribbon aren't exactly run-of-the-mill packaging in anyone's marketing book. You have seen me use both these basic gift wrap papers many times so it just goes to prove that it isn't always the materials but the detail and thought that shows your gift giving creativity.
But this is where they surprised me the most, they wrap their gift boxes right side up. Then they use a contrasting piece of black gift wrap paper folded like I have shown you a million times but they lay it over the top seam and tucked into the folded end. Are you following me here? This is not only a brilliant way to avoid jostling a box and it's contents (by turning it over so it is face down) but they actually work with a top seam as a design element. They simply do it in the most perfect way.
The narrow logo ribbon is simply brought around the whole box and then overlapped at the top and sealed with the logo label. I don't know about you but I can see endless possibilities with this "flat" technique, all types of colour variations. This "no fuss" gift wrap style would be perfect for masculine presentations and travels well as you can see.
The Dammann Frères store located in the Place des Vosges in the Marais district of Paris is a retail designer's dream as well, artfully blending old-world and hip at the same time and if you are a tea lover this is your retail mecca. The wall of teas, caddies, and chests are displayed in a visually repetitive but organized manner which works perfectly with the overwhelming selection and the courteous staff know their trade. We found this store via our tour guide Richard from Eye Prefer Paris who is pictured to the left, but I will tell you his story next week.
My package ready for pick up.
I can't think of too many gifts that are more special that the Dammann Frères selection of Tea Chests. Wouldn't any tea lover adore their own traveling set of teas? Visit the Dammann Frères website, watch the video, and explore their long and interesting history. And if you are in the mood for some serious virtual travel inspiration then link over to the Hotel Gritti Palace in Venice where each afternoon they serve the Dammann Frères teas in the Bar Longhi at a civilized High Tea Ceremony..............along with a selection of traditional Venetian pastries.