Tuesday, May 29, 2012
Grocery Store Couture..............beside the lettuce and yogurt
By all accounts, Joe Fresh appeared to be an odd concept when it opened across Canada in 2006. Maybe clever, maybe not. A clothing store right beside the yogurt section in our grocery store? First I noticed the adorable kids clothing, then I started buying the sweetest ensembles for my little great-nieces, then I started noticing some seriously chic style...........for me. Now I am off and running with this Canadian concept of "grocery store couture", conveniently adding very affordable and stylish summer shifts (16.00-29.00) to our grocery bill and stalking the new inventory on a bi-weekly basis. Apparently I am not alone in stalking new finds at Joe Fresh, when the Canadian import opened their first US stores a few months back, 100's camped out for the New York flagship store opening (there are now 6 Joe Fresh stores in New York, New Jersey, and Long Island locations here). Heads up, Joe Fresh will be coming your way. It helped that Canadian mega-grocery retailer Loblaws hired the Canadian fashion whiz Joe Mimran, the original founder of Club Monaco to stylishly maneuver Joe Fresh to global notice. So much for keeping my chic little buying secret all to myself...............I was really hoping they weren't going to be so darn clever. I could have scooped that yellow maxi skirt for sure.
Photos via Joe Fresh